Archive for May, 2010

A Successful Scrapbooking Business

We all want to preserve our memories. One day we’ll look back and tell future generations about our heyday. Scrapbooking allows you to preserve the moment in brilliant color. If you have a scrapbooking business, you are helping to bring those memorable moments to life.

A scrapbook business can do a number of things. You can create the scrapbooks for the customer using a variety of stencils and pages of adornments. Or your business may sell scrapbooking packages to people who want to learn or continue with the art of scrapbooking.

Most scrapbooking sales businesses are geared towards the person who wants to create their own scrapbooks. Whether a beginner or an expert, they can purchase all of their gear from you. One benefit of a scrapbooking business is that your products are organized. In the retail stores, scrapbooking items hang on numerous hooks in aisles and people pick up what they think they need. You can help them by giving them the basics and empowering them to know what to use.

There is a unique opportunity here to attract young and old who want to get into scrapbooking but maybe never knew how before. At shows, give yourself enough time to have a demonstration. Use products from the line for all demonstration needs.

At most shows, you would decide on a demonstration to do. Try something new. Give guests a choice of which techniques to demonstrate. Practice them all of course, but let the guests choose from a list. This will require a variety of products to be available for the demo, but your starter kit will provide most things. If not, consider it an investment on your part to buy the additional items.

Another change that will attract customers is to let them bring their own pictures for a chance to have a scrapbook page made for them. Each person signs in and writes their name on a piece of paper which also gives you permission to use their information for your contact list. If their name is chosen, their pictures will be used in the demonstration.

Some companies set prices for their products and some do not. They may have a range and give their sales consultants more control over the price. Either way, you can use the products to create gift packages and decide on the price of those based on the basic price of each item in the pack.

Another marketing tool is special reports. These reports vary from five to fifty pages. Use them on your website as free gifts with purchases. At shows, shorter reports can be put together in little leaflets and given away. Subject matter can be:

* Introduction to scrapbooking
* Scrapbooking crafts for kids
* Scrapbooking tools

The list is endless. Include a business card inside the report. After reading the booklet, they may want more products or will make a first purchase.

Scrapbooking is fun and relaxing. Bring joy into someone’s life with your personal approach to your scrapbooking direct sales business.

Scrapbook Paper Storage

As any avid scrapbooker knows, paper storage can be a real problem. Especially since many individuals that enjoy this craft will pick up papers on a whim. If there is a great page, accessory, sticker, or other item that catches the eye, most won’t think twice about picking it up. This happens even when there is no idea how the page will be used. This is because many times pages are only available temporarily and good paper may not be there when you are ready to use it.

By stocking up on supplies ahead of time, it makes scrapbooking easier and quicker. Whenever the individual is ready to work, they have all the supplies they need and don’t have to run out and look for them. The problem is with trying to store all these items.

Scrapbook paper storage can be difficult, especially since many scrapbooks come in squares such as 8X8 or 12X12. This makes traditional paper storing methods impossible. However, with the right tools and accessories, these pages can be stored safely without ruining them. One option for storage is wall mounted shelves. These are similar to the shelves found in many craft stores that display the paper right on the wall. This is ideal if you have a room or area that is dedicated to the craft. However, these papers will still be exposed to light, moisture, and other elements.

Other scrapbook paper storage options include accordion style file folders. These folders stretch open to allow easy storage without ripping or tearing the paper. They are found in many craft stores and can store up to 500 sheets of paper. Then they can be stored neatly on a desk or bookshelf, under the bed, or in any nook or cranny you can fit it. Since they buckle shut there is no worry that they will spill out. They can also be used to store embellishments, cutouts, card stock, and other paper items in one easy convenient location.

Another fantastic option is using plastic paper organizers. These are similar to page protectors that are used in binders. While they don’t clip into a binder, these protectors are great for placing papers and then storing them on a shelf. For those that like to purchase packs of theme pages, the paper organizers offer an area to place labels. These are a fantastic option to protect the paper, save space, and organize the paper for ease of use.  Placed within easy reach of the project area, these can cut down on time.

Nothing is worse than looking for the perfect paper to compliment your theme and finding out it is ripped or torn. That is why scrapbook paper storage is so important. Square sheets of paper can be difficult to store but there are options available. Now pages can be organized easily so that they can be found quickly and used when they are needed. With label options there is no need to peruse several folders or cabinets for one sheet. Just place like themes in the organizer together, label, and then finding them is a snap.

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