A Successful Scrapbooking Business
We all want to preserve our memories. One day we’ll look back and tell future generations about our heyday. Scrapbooking allows you to preserve the moment in brilliant color. If you have a scrapbooking business, you are helping to bring those memorable moments to life.
A scrapbook business can do a number of things. You can create the scrapbooks for the customer using a variety of stencils and pages of adornments. Or your business may sell scrapbooking packages to people who want to learn or continue with the art of scrapbooking.
Most scrapbooking sales businesses are geared towards the person who wants to create their own scrapbooks. Whether a beginner or an expert, they can purchase all of their gear from you. One benefit of a scrapbooking business is that your products are organized. In the retail stores, scrapbooking items hang on numerous hooks in aisles and people pick up what they think they need. You can help them by giving them the basics and empowering them to know what to use.
There is a unique opportunity here to attract young and old who want to get into scrapbooking but maybe never knew how before. At shows, give yourself enough time to have a demonstration. Use products from the line for all demonstration needs.
At most shows, you would decide on a demonstration to do. Try something new. Give guests a choice of which techniques to demonstrate. Practice them all of course, but let the guests choose from a list. This will require a variety of products to be available for the demo, but your starter kit will provide most things. If not, consider it an investment on your part to buy the additional items.
Another change that will attract customers is to let them bring their own pictures for a chance to have a scrapbook page made for them. Each person signs in and writes their name on a piece of paper which also gives you permission to use their information for your contact list. If their name is chosen, their pictures will be used in the demonstration.
Some companies set prices for their products and some do not. They may have a range and give their sales consultants more control over the price. Either way, you can use the products to create gift packages and decide on the price of those based on the basic price of each item in the pack.
Another marketing tool is special reports. These reports vary from five to fifty pages. Use them on your website as free gifts with purchases. At shows, shorter reports can be put together in little leaflets and given away. Subject matter can be:
* Introduction to scrapbooking
* Scrapbooking crafts for kids
* Scrapbooking tools
The list is endless. Include a business card inside the report. After reading the booklet, they may want more products or will make a first purchase.
Scrapbooking is fun and relaxing. Bring joy into someone’s life with your personal approach to your scrapbooking direct sales business.


